SECTOR
MY ROLE
SKILLS
Figma
Adobe Photoshop
Adobe Illustrator
Interactive Experience Design
AI-driven Visualisation
Mental Health & Brand Experience
Concept and UX Strategy
User Research and Insight Framing
UX Writing and AI Prompt Development
Visual Identity and Interaction Design
Developer Collaboration via Figma
PROJECT OVERVIEW
Beyond Rainbow Bridge is an interactive experience that addresses the overlooked reality of pet loss. It provides therapeutic support by reframing feelings of guilt into joyful recollections, helping owners reconnect with positive memories of their pets.
Drawing on Nancy Gershman’s Dreamscaping Theory, the project uses AI generated photomontages to visualise cherished moments, creating a space for emotional healing.
Beyond its therapeutic role, the project also highlights a brand opportunity. Pet products shape daily life, but when a pet passes away, that connection disappears.
This project explores how design can extend that relationship, repositioning brands as lasting emotional companions rather than mere providers of goods.
SECTOR
Interactive Experience Design
AI-driven Visualisation
Mental Health & Brand Experience
MY ROLE
Concept and UX Strategy
User Research and Insight Framing
UX Writing and AI Prompt Development
Visual Identity and Interaction Design
Developer Collaboration via Figma
SKILLS
Figma
Adobe Photoshop
Adobe Illustrator
THE BRIEF
How might we redefine the role of pet brands in moments of grief, shifting them from goods providers into emotional companions?
The challenge was to move beyond transactions and explore how brands could support owners after a pet’s passing. By turning familiar goods — toys, bowls, leashes, or beds — into carriers of memory, this project demonstrates how brands can become lasting partners in the journey of loss.
PROBLEM CONTEXT
Pet goods are part of everyday routines, yet vanish from the narrative once a pet passes away. When I lost my dog, I kept receiving brand emails for goods I no longer needed — a moment that felt painfully disconnected. For brands, this gap is significant, opening an opportunity to move beyond goods and become lasting emotional companions.
Pet loss is more than the absence of a companion. Unlike human bereavement, it often lacks social recognition and emotional support, leaving many owners without safe spaces to grieve.
Research highlighted two recurring issues:
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A strong sense of guilt, as pets depend entirely on their owners.
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Greater difficulty among young adults, who are often unfamiliar with death and unprepared to cope with it.
RESPONSE
Beyond Rainbow Bridge was designed as both an emotional service and a brand opportunity.
By addressing guilt, the most common emotion in pet loss, it shifts focus from regret to joyful memories.
Targeting young adults, it creates a safe and empathetic space for healing while allowing brands to be remembered as lasting emotional companions.
INTERACTION MECHANISM
To explore this, the project applies Nancy Gershman’s Dreamscaping Theory, which uses prescriptive photomontages to support memory reconsolidation. The experience invites owners to recall their happiest moments with a pet, which are then visualised through AI-generated images.
Technical flow of image generation using DALL·E API
Therapeutic interaction flow showing emotional transition
PROMPT SYSTEM & UX WRITING
To make this process approachable, the prompt system was simplified into three open-ended questions in everyday language, guiding users to recall memories with sensory detail.
IMAGE STYLE
To reflect how memories are often remembered, blurred yet emotionally vivid, the generated images were styled in soft watercolour textures, avoiding the intensity of hyperrealism.
AI-generated image based on the user’s memory prompt: Brown poodle playing with a yellow ball in the park
VISUAL DESIGN
The visual concept was designed to feel nostalgic, warm, and gently surreal, aligning with the project’s therapeutic intent. Inspired by vintage telephone booths, the interface suggests a quiet, personal space for reflection, with a softly animated sky adding a dreamlike touch.
The logo combines a curved bridge form with handwritten typography, while type and colour choices follow the same calm and comforting tone.
Interface design inspired by telephone booths
NEXT STEPS
This project demonstrates how interaction design can address sensitive emotions while positioning brands as empathetic companions.
The next step is to test the concept with industry partners and develop it into a service framework that strengthens brand loyalty through emotional resonance.
For example, a pet brand could integrate it into a remembrance programme, using its own products as mediums for personalised memory visuals that provide healing experiences and reinforce emotional bonds with the brand.