BEYOND RAINBOW BRIDGE
Interaction Design, UI/UX
Figma, Adobe Photoshop, Adobe Illustrator
Intro
Beyond Rainbow Bridge is an interactive platform that helps users reconnect with departed pets through personalised photomontages, promoting healing and closure.
Young adults in their 20s to early 30s, less experienced with death, often struggle more with pet loss, compounded by feelings of guilt due to the pet’s dependency. Inspired by Nancy Gershman’s “Dreamscaping theory”, the project uses AI Image Generator to create therapeutic photomontages from users’ happiest memories, guiding them through grief.
Visual Identity
The visual identity evokes joyful nostalgia and a surreal, hopeful experience, allowing users to reconnect with memories of deceased pets in a comforting, dreamlike way.
The layout, inspired by an old public telephone booth, symbolises reaching out to their pets, while interactive backgrounds and colours create an unreal, fantastical atmosphere.
I created the visual elements in Photoshop and Illustrator and communicated with a developer on Figma.
Creative Strategy
Drawing inspiration from Dreamscaping theory, which involves creating prescriptive photomontages known as 'Healing Dreamscapes,' the project focuses on the impact of memory reconsolidation. This technique aims to help users visualise preferred stories or positive self-belief narratives.
Through AI-generated photomontages based on their happiest memories with a deceased pet, it aims to replace distressing memories with uplifting ones, creating a therapeutic experience.
CSM Graduation Showcase 2023
