Humble Bee is a typography project inspired by bee dance communication, capturing the essence of their movements.
It reinterprets the English alphabet by translating the directional cues bees use to locate flowers into abstract typographic forms, structured through a grid-based system. Beyond aesthetics, Humble Bee embodies a philosophy of introspection, emphasising the harmony between bees and nature to promote humble coexistence.
This project invites us to reimagine human language through the lens of bee communication, offering a new perspective on the balance of the natural world.
Design Disciplines
Typography
Skills
Adobe Illustrator
Humble Bee
Humble Bee
Design Disciplines
Typography
Skills
Adobe Illustrator
Creative Strategy
I captured the essence of bee communication—their navigation based on direction and distance to flowers—and applied these principles to typography.
I analysed each character’s lines, curves, and directions, then translated these movements onto a grid. The straight lines morphed into longer, rounded shapes, while the curves transformed into shorter, rounder forms.
Creative Strategy
I captured the essence of bee communication—their navigation based on direction and distance to flowers—and applied these principles to typography.
I analysed each character’s lines, curves, and directions, then translated these movements onto a grid. The straight lines morphed into longer, rounded shapes, while the curves transformed into shorter, rounder forms.
Visual Design
I choose hues like vibrant yellow from bee, and UV-light-inspired purples—shades invisible to us but vital to bees.
Visual Design
I choose hues like vibrant yellow from bee, and UV-light-inspired purples—shades invisible to us but vital to bees.
